Brand design

Where your brand takes shape.

Our experts create a unique brand story, name and tagline, and translate them into dynamic visual concepts. Next, we develop a compelling visual and verbal identity for your brand, including your logo, brand elements and tone of voice. To top it all off, we give your brand credibility through product and lifestyle photos and videos that connect with your audience. Once final, we bundle everything in an easy-to-use style guide and asset folder.

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Brand story

Knowing what your goals and dreams are, is not the same as knowing how to reach them. Do you want to breathe life into the history, the values and the purpose of your brand? Then you need to tell your story. In a competitive landscape where authenticity drives success, storytelling is an invaluable tool to connect with your audience. From defining the major plot points of your story to combining them into a creative narrative that sets you apart, Equals Three is happy to guide the way.

Brand naming

Your brand name is more than just a label: it’s the first thing people see or hear when they get to know you and it drives their first impression. Needless to say, it is key to the success of your business. At Equals Three, we elevate your brand with a name that’s unique and memorable, resonates with your target audience and captures the essence of your business.

Art direction

Art direction is a crucial step in bringing your brand alive. Through brainstorming, concepting and moodboarding, we offer you a first glimpse of what your brand could look like. Colors, typography, imagery, … are combined to capture the essence of your brand into a striking visual representation. Rather than making final decisions on specific aspects of your visual identity, art direction is all about finding an overall style that fits you like a glove and makes you stand out among your competitors.

Verbal identity

Do you want your brand to resonate with your target audience and create an emotional connection? Then it should have a distinctive, memorable and consistent verbal identity across platforms and touchpoints. Based on your values, positioning and message, our experts create a unique personality, language and tone of voice for your brand that speaks to your audience and sets you apart.

Visual identity

This is how your brand becomes instantly recognizable. From the creation of your logo over colors and typography to unique design elements: a powerful visual identity doesn’t just give your brand a pretty face but communicates your brand essence to your target audience. Trust us to create a creative and captivating visual identity for your business as well as define a framework for a coherent application across all platforms.

Photo- & videography

Photography and videography play a pivotal role in creating compelling narratives for your brand. Through carefully orchestrated steps such as conceptualization, production and post-processing, we encapsulate your products, services and stories in striking visuals that leave an enduring mark in the heart and mind of your audience and differentiate your business in a competitive landscape.

Related cases

Every project is different. By combining your business knowledge with our skills and methodology, we can make it truly special.

Maison Macolat

Strategy / Brand / Product / Touchpoint / Activation

In an exquisite marriage, Maison Macolat brings together the South African Macadamia nut and the finest Belgian chocolate. We created a delicious brand strategy and visual identity that stands out in a crowded market.

Growth loop

Wilfred.Works

Strategy / Brand / Product / Touchpoint

Before we got to know Wilfred, he was called FlexIP. The company’s promise – an approachable network partner that listens to you, asks the right questions and clears all your technological obstacles – was the same as it is today. But this didn’t translate into their brand. Luckily, that’s where we shine.

MM Antverpia

Strategy / Brand / Product / Touchpoint / Activation

What if Antwerp’s grandeur could be captured in a bottle? We developed a stately branding, bottle and packaging for MM’s three refined distillates: Gin 1501, Amaretto 1905 and Pastis 1794, honoring the city’s heritage, atmosphere and friendships.

Cand'art

Strategy / Brand / Touchpoint / Activation

Non-believers say that making a B2B brand tasty is not worth the effort, but we couldn’t disagree more. We felt Cand’art deserved a fingerlicking contemporary branding, reflecting their DNA, but also their legacy.

Growth loop

Shinn

Strategy / Brand / Product / Touchpoint / Activation / Finance

A brand of skincare oils and products that wants to lift the taboo on intimate skincare? Count us in! Together with Shinn, we created a unique brand that emits reliability, accessibility, and confidence.

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The Equals Three approach to brand design

Thierry Desmet CEO of Valor Services Group
Equals Three are mind readers. They bring all stakeholders to the table, ask a lot of questions, challenge, and deliver a beautiful result. With our rebranding, they brought our company to life exactly as we wanted - even better. I’m grateful for this collaboration.

Want to create a unique and compelling brand? We’d love to hear about your challenges and discuss a feasible and effective approach.

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