Veloplan

Strategy / Brand / Touchpoint / Activation / Finance

De Geus, a premium bicycle store in Antwerp, recently rolled out a leasing program tailored to SMEs. We worked with De Geus to extend their current branding to this fresh new service: Veloplan.

Growth loop

Dynamic grid system

A bold grid system makes the branding more dynamic and allows us to highlight certain parts of photographs. Similarly, text in titles is highlighted with either white or colored blocks, depending on the application.

Eye-catching touchpoints

Based on the Veloplan branding, we also designed eye-catching touchpoints, including a roll-up banner, advertising posters, and a company brochure.

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