Wilfred.Works

Strategy / Branding / Touchpoints

Before we got to know Wilfred, he was called FlexIP. The company’s promise – an approachable network partner that listens to you, asks the right questions and clears all your technological obstacles – was the same as it is today. But this didn’t translate into their brand. Luckily, that’s where we shine.

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The opportunity

As a network partner with a vision, FlexIP looks at network systems not just as a cost, but as a competitive advantage. By acting as a true right hand and removing all technological obstacles, they help their clients perform optimally. Unfortunately, their branding did not reflect this at all and made them look like any run-of-the-mill IT company. Time for a change!

The approach

Equals Three took FlexIP on a complete rebranding journey from strategy to touchpoints. Together, we redefined their goals, services, and values. Then we set out to create a new brand that better matched their unique position in the IT sector as an approachable partner that goes above and beyond to make sure their clients get the solutions they need. Wilfred.Works was born.

The result

The Wilfred.Works brand personifies the company as your network’s right hand and signals their dedication to their clients. The characteristic ‘e’ in their logo is not just a wink to curly network cables, but also acts as Wilfred’s signature. From a warm and clear website to witty offline touchpoints, we injected the Wilfred.Works brand with the personality it deserved.

Personal touch

Through diverse online touchpoints, we highlight the approachability and personal touch of Wilfred.Works. Simple troubleshooting videos for social media starring founder Gert Molkens himself are just one example of this approach.

Wilfred at your service

Offline touchpoints such as vehicles, banners and gear double down on the personification and approachability of Wilfred.Works and give the brand a slightly witty tone of voice.

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