Biztory

Strategy / Branding / Touchpoints / Activation

We elevated Biztory’s presence to match their status as a Data & AI frontrunner. By blending a mature brand identity with high-impact touchpoints like a new website and launch video, we bridged the gap between their heritage and their future. Same Biztory. Next chapter.

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Challenge & result

Biztory is a frontrunner in Data & AI, but their branding no longer kept pace with their rapid evolution. To cement this leading position, Equals Three developed a comprehensive rebranding that matches the company’s maturity with its innovative character. From strategy to execution:

Strategic Clarity: We pulled Biztory out of ‘brand limbo.’ No more reinventing the wheel for every pitch; instead, we established a crystal-clear positioning at the intersection of data strategy, engineering, analytics, and AI.

Iconic Brand Identity: We created a mature identity that balances professionalism with playful colors and distinctive visual patterns. We said goodbye to the familiar avatars to make room for a visual language that makes Biztory instantly recognizable and familiar.

Touchpoints with Stopping Power: This new direction was translated into a high-impact website and a powerful launch video. These touchpoints tell the story of the next chapter: the same Biztory DNA, but ready for the future.

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Biztory

This case will be revealed soon. Curious how we can make your growth count? We're happy to share our thoughts and discuss your challenges.

This case will be revealed soon.

Curious how we can make your growth count? We're happy to share our thoughts and discuss your challenges.